Donald Fishoff, Visconti USA
Gianni New York LLC
Developed in 2008, Gianni New York LLC is a producer of various flavors of premium Italian Ice Cream and Italian Ice. When Gianni first came to Marketrend, sales were lacking and media exposure was nearly nonexistent. In desperate need of a branding solution, sales and distribution plan, and a strong public relations campaign for their products, Gianni contracted Marketrend to develop and implement a marketing strategy that would provide all three of these services and deliver results in the form of profits. Using our strong network of industry contacts, Marketrend was not only able to secure face-to-face meetings with national and regional supermarket chains within two months, but we also launched an immediate Media Impact Campaign that included a full page story in the Daily News and prime-time exposure on the local television stations. This initial media exposure coupled with a high-impact branding solution, created the instant product visibility and brand credibility the company needed to become profitable in a very competitive market. Needless to say, Gianni was extremely pleased with how quickly Marketrend was able to provide sales leads and at the same time execute a highly effective media campaign. But more importantly, the seemingly overnight success that Gianni has experienced by utilizing our proven marketing strategies is what makes them a loyal customer. Today the Gianni line of Italian Ice Creams and Italian Ice is being sold nationally and the company is enjoying the business success they have always envisioned for their brand.
Dale & Thomas Popcorn LLC
In 2004 Dale and Thomas Popcorn/Popcorn Indiana, a producer of gourmet popcorn, was virtually an unknown brand in the United States retail marketplace. Looking to change this fact and create a niche for their products, Dale and Thomas Popcorn/Popcorn Indiana, came to Marketrend looking for a hard-nosed, aggressive sales and marketing firm that could break open the extremely competitive retail marketplace and help the company experience the success they knew their product deserved. After struggling to keep their brand afloat, Dale and Thomas Popcorn/Popcorn Indiana contracted Marketrend to be its first major national sales and marketing firm in effort to turn their products into profits. By allowing us to apply our unique and aggressive sales and distribution strategies that have proven to yield results, the Dale and Thomas Popcorn/Popcorn Indiana brand of products are now being sold in many major local and national retail locations after only a short period of time. In conjunction with effective sale and marketing solutions, the success of the Dale and Thomas/Popcorn Indian brand of products is in part due to the fact that Marketrend was able to secure high-profile media coverage (i.e. the Daily News) that created a product “buzz” at the infancy stage of the campaign, which ultimately transcended into other potentially profitable media opportunities for the company. Today, Dale and Thomas Popcorn/Popcorn Indiana is one of the fastest growing snack companies in the US, and with Marketrend by its side they are finally experiencing the success that they were seeking.
Millin Medical LLC
After doing business for over 25 years, Millin Medical LLC, a medical billing service provider, initiated an internal campaign to regain industry awareness and increase exposure to their target market. After struggling to gain the exposure needed to increase their client base, Millin Medical decided it was time to seek a marketing and public relations firm that had extensive industry experience and was capable of driving their business into the spotlight to secure new clientele for future business. Millin Medical took that need to Marketrend and they contracted us to initiate a media relations campaign that would quickly create the much needed industry exposure and provide the company credibility that would give them access to new clientele. Within a few weeks of coming to Marketrend, Millin Medical was actively being featured online and was given extensive coverage in key media portals on the World Wide Web. The “viral” media campaign launched by Marketrend provided the immediate exposure Millin Medical was seeking and generated a tremendous industry “buzz” that instantly created valuable business opportunities for their firm. As a follow-up to the online media campaign, Marketrend was then able to generate press coverage in one of the industry’s largest media magazines, namely HFMA, and also secured coverage in Crain’s New York Business, both of which have proven to yield access to opportunities not previously attainable by Millin Medical. With the proven experience and services provided by Marketrend, Millin Medical has become a leader in today’s medical billing marketplace and a pioneer in cutting edge billing technology and software.
Visconti USA
Based in Florence Italy, Visconti USA, a high-end, luxury pen collection and accessory brand, came to Marketrend in need of a multipronged, sure-fire marketing and sales strategy that would help them establish a stronger retail presence and at the same time increase the media exposure which would, in turn, allow them to secure and eventually expand their customer base. Drawing from our extensive industry experience, Marketrend, Ltd. was able to provide the Visconti USA team with a plan that would not only increase their retail presence and media exposure within weeks, but would eventually drive the Visconti USA line of products into the retail spotlight and ultimately into the hands of customers. At Marketrend, our strong and ever-growing network of industry contacts allowed us to quickly secure meetings with retail executives at top department store chains in the US – an endeavor that normally takes years of continuous effort. With access to these meetings and a vigorous media campaign that was developed and deployed by Marketrend, Visconti USA was able to quickly increase their retail presence and media exposure which provided the much needed product awareness and credibility to secure and expand the company’s client base and profit line.
Till120.com
Centuries of Jewish tradition dictates that a loved one is to be buried within 24 hours of their passing. In years past this practice may have afforded family and friends enough time to exact this tradition due to their close proximity, but today the pressures of modern society and opportunity has forced family and friends thousands of miles apart, making it difficult to adhere to this religious tradition. Thus, out of modern necessity, Till120.com (http://Till120.com) was founded in 2007 as a one-of-a-kind web destination for people seeking to create a lasting online memorial for their loved ones and as a means to provide announcement of the passing of loved ones and community members alike. Armed with an idea and a drive to be successful, Till120 hired Marketrend as its exclusive media relations firm in effort to inform the public of this unique service. Utilizing proven marketing techniques and wide-reaching industry connections, Marketrend was able to secure national media coverage in five of the top media publications in the country within weeks. This seemingly instantaneous explosion of media coverage drove the Till120 concept into the hands and hearts of thousands of potential users, and in turn this buzz initiated a high rate of traffic flow to the website, which helped to create the stepping stone for further success and business growth. At Marketrend, we are happy to have Till120 as a client and we are proud to have a part is this great community service initiative.
Spectrum Real Estate Capital
When others only see obstacles, the unique and innovative perspective at Spectrum Real Estate Capital has allowed them to see opportunities. Looking to capitalize on these opportunities, Spectrum was seeking to team up with a proven and well-established sales and marketing consulting firm with that could execute their initiatives. In laymen terms, Spectrum was looking for a team of sales and marketing professionals that not only talked the talk, but also walked the walk and were driven to provide results for their clients - Marketrend was hired as that firm. Utilizing aggressive and unique, but proven, sales and marketing strategies Marketrend was able to create strategic partnerships that helped secure retail partnerships for high profile clients in a short amount of time. These strategic partnerships placed Spectrum into the real estate investment industry spotlight, and thus turned potential opportunities into real profits. Today, with the support and experience of Marketrend, Spectrum has become an industry leader and is experiencing the success that comes with expert sales and marketing consulting.